Who, What, Where, When and Why? I do not know.

Wednesday, July 21, 2010

Set Up Your Social Media Diamond

Hi All,
I really like social media. I don't claim to be an expert by any stretch of the imagination, but my experience in advertising still kicks in every once in a while and free advertising is a good thing. Social Media Marketing = Free Advertising.

There are a lot of great things about social media marketing, not only for the big companies but for anyone.

The Old Spice campaign has proved social media can be very successful.

Well, that's fine and good for corporations with deep pockets and a fancy schmancy ad agency. I want to focus on what you, as an individual, can do.

What social media marketing brings to the table for a small company or an individual is huge! Without a bunch of gimmicks and with a little bit of work, you can increase you web presence and expand your contact base within a pretty small time window and with minimal expense.

If you are looking to jump on this whirling merry-go-round of social media without being spun off into oblivion, there's a pretty easy way to set up your social media diamond quickly. This diamond can then be the launching point for more endeavors later. By beginning with these core components, you'll have a solid base to start jumping from.

With so much information and opportunities available, you can quickly find yourself bogged down and overwhelmed, trying to do too much too quickly and then getting nothing accomplished.

Strip away all the thousands of social networking sites and opportunities, and you're really left with the three most effective. Facebook, Twitter and Linked In. Having a unified profile across all three platforms is a great place to begin. I made the mistake of having a lot of miss matched information from the three sites, and have since gone back and changed all my profiles so they are more consistent.

Start a weblog with Wordpress or Blogger. I actually prefer Blogger because you don't have to download anything, the hosting is free and if you want your own domain, it's really inexpensive and you get all sorts of little perks from google. You can do as little or as much as you want with your weblog. It's pretty easy to figure out you can get it to do as much as an expensive web site or storefront, but with zero cost. I like that.

Then you tie them all together. It's super easy to get all of your platforms to link to each other. Each account should offer links to each other. Once you have all the bare essentials in place, it's time to start expanding! That's for another article.

It takes even more time to turn those contacts into contracts.

Until next time, keep it real!

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